Chandler Turner
Chandler Turner
President, Accurate Business Communications
Cell: (757) 334-5390
Chandler@digitalbrandreview.com
This is not going to look and sound like a typical bio and that is very purposeful.
The application of my portion of the Digital Brand Review is to make sure that the brand message you have created is crafted properly to meet the expectations of those who land on your Website, regardless of how they got there. You can visit my Website at www.accu-biz.com for the details.
I have worked in sales and marketing for 36 years for very large corporations such as Scott Paper Company, Wells Fargo Home Mortgage, and Northwestern Mutual, regional companies like Goodman & Company, and small ones like Taylored Printing.
But the game has changed, and only those who recognize it will be successful. In order to be successful here, you have to play by a slightly different set of rules than that of any other advertising medium.
I use scientific techniques discovered by psychologists in the 1960′s such as neuro linguistic programming (NLP) and adapted by large consumer products companies in the 1970′s and beyond. I also use some of the latest techniques in human cognitive studies to meet the demands of today’s Web searchers.
Chandler Turner's Information Optimization Blog
Focused on Your User Experience and Strategic Website Content Development
On a local LinkedIn group page I recently posed the following situation and subsequent question. The first question I ask a client during discovery is “When someone comes to your Website for the first time, how do you want them to feel”? The overwhelming #1 answer is “We want them to trust us”. Hold onto [...]
Author: Chandler
Posted: January 6, 2012, 1:58 am
Friends Larry and Lynne Bradham created a very special Thanksgiving for anyone who might have had dinner with them. You see, they are very “giving” people. Thanksgiving is Larry’s favorite holiday. It is rapidly becoming mine. We were not celebrating with family this year, so we joined them. So did another local couple, Sonny and [...]
Author: Chandler
Posted: November 28, 2011, 2:52 pm
In case you missed it, the Start Norfolk event was held at the Old Dominion University Business Gateway last weekend. The brainchild of Zack Miller of We Are Titans, an excellent local development firm with a worldwide reach, a host of tech people were invited to pitch new ideas to start new technology businesses in [...]
Author: Chandler
Posted: November 16, 2011, 9:05 pm
Well, count me stunned. Dumbfounded. Shocked. Well, maybe not shocked. A respected colleague and I met two weeks ago. He asked me details about my work. I told him that one of the best ways to understand it is to read the type of review I write on Website content. He agreed, so I reviewed [...]
Author: Chandler
Posted: November 1, 2011, 8:27 pm
More and more respected marketing research companies are publishing findings that prove several things: Search Engine Optimization (SEO) can successfully drive larger numbers of people to your Website Click-through rates are relatively low. Few pages are viewed once the site is found. Bounce rates are high. Once a page is viewed, people jump off quickly. [...]
Author: Chandler
Posted: October 26, 2011, 3:30 pm
Unless crafted properly, readers are predisposed to ignore the information on your Website. In my previous article I suggested that Website content must be systematically engineered before visual designs are chosen. The reasons have been scientifically proven beyond any doubt. But what should the content be? How much? This is another hotly contested debate that [...]
Author: Chandler
Posted: September 13, 2011, 2:49 pm
Many companies struggle with the question of who should start the process of designing a Website as an aid to sales and marketing. However, it should be no struggle at all and there is a definitive and logical answer. Content should always come first and there are highly scientific reasons for it. The anchor of [...]
Author: Chandler
Posted: September 13, 2011, 2:47 pm
Just finished an interview with Steve and Andy of On The Road in Hampton Roads. They are a videography (is that a word?) team that interviews entrepreneurs who are owners of small businesses in Hampton Roads. They were in and out in about 30 minutes. The total interview was about 12 minutes. They are talking [...]
Author: Chandler
Posted: September 8, 2011, 3:01 pm
I was getting ready to write a short article on the misuse of marketing-speak when I ran across this great article. http://www.bnet.com/blog/small-biz-advice/10-words-that-should-never-appear-on-your-website/966. I suggest you copy and paste the link and read it. I would like to add a few more of my pet peeve phrases. Some are not all that horrible if used properly, [...]
Author: Chandler
Posted: August 8, 2011, 5:43 pm
What can you do for the weekend that is both a lot of fun and relaxing? I suggest that you do what I did last weekend. Go enjoy the mountains of Virginia with a few friends at a nice place with great food and sample a bunch of wine. My wife Ellen and I took [...]
Author: Chandler
Posted: August 5, 2011, 9:21 pm
Pingback: IMS Joins Digital Brand Review « IMS